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Serious photographers seeking the versatility and performance of a DSLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm's award winning range of big zoom 'bridge' cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24 720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and DSLR like handling in a single compact, affordable unit.

FinePix HS10 Highlights

Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10's built in Fujinon 30x Wide Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

Fuji FinePix digital camera highlights
30x optical zoom in action.

The twist barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The class leading Fujinon 30x optical zoom covers a uniquely versatile 24 720mm (equivalent on a 35mm camera) range from true wide angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range. Fujinon lenses are acclaimed by photographers, broadcasters (as the world's leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high resolution photos of the surface of the moon.

Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi frame digital stabilization for total anti blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you're shooting stills or movie clips, the FinePix HS10's cutting edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

While shooting sports action or wildlife, or simply trying to keep up with fast moving children, the FinePix HS10 will give users an edge with up to 10 frames per second of high speed continuous shooting* at the maximum 10 MegaPixel setting. The FinePix HS10's unique Best Frame Capture Mode means users don't need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to eight shots captured before the shutter button is released.

Fuji FinePix digital camera highlights
Capture up to 10 frames per second.

The FinePix HS10 also features a full HD movie mode (1080i) with stereo sound, and the camera's mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 8 shots

Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye catching images.
Fuji FinePix digital camera highlights

  • Motion Panorama Mode Captures an ultra wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in camera to produce a seamless panorama.
  • Motion Remover Mode Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in camera to produce a single image** where anything moving in the scene is removed.
  • Multi Motion Capture Mode Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply captured views of the subject motion.
  • Multi Frame Image Stabilization Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable 'Pro Low Light' mode, first seen on the FinePix S200EXR, which combines several exposures into a single image for ultra low noise output in low light.
** 2 megapixel output image

Fuji FinePix digital camera highlights
Remove moving subjects from your shots.

Low Light Performance
Thanks to Fujifilm's award winning sensor and processing technologies FinePix cameras have become market leaders in low light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10's BSI CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200 percent increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm's image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

Fuji FinePix digital camera highlights
The HS10's CMOS sensor delivers amazing low light performance.

The improved sensitivity isn't just for taking noise free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10's 30x optical zoom, or when attempting to capture fast moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A True Photographer's Camera
As well as a range of advanced automatic functions including Fujifilm's acclaimed SR Auto mode and scene modes designed to produce perfect 'point and shoot' results, the FinePix HS10 sports a full complement of sophisticated manual and semi automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.

Additional Features
    Fuji FinePix digital camera highlights
  • 'Super Intelligent' Flash: The FinePix HS10 offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
  • 3.0 inch High Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K pixel 3.0 inch LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.
  • Face Detection and Automatic Red eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red eye and then saves both the original and the corrected image file automatically.
  • Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post production work.


Fujifilm FinePix HS10 10MP BSI CMOS, Fujinon 30x Wide Optical Zoom (24 720mm), 3.0" High Contrast Tilting LCD. Other features include: Face Detection w/ Red Eye Removal, Face Recognition, Tracking Auto Focus, Triple Image Stabilization, Full Resolution Continuous Shooting @ 10fps, High Sensitivity 6400 ISO, 6 Scene SR Auto Automatic Scene Recognition, HD Movie 1080i w/Stereo Sound, Super High Speed Movie Mode Captures 1000fps, Motion Panorama Mode, Motion Removal Mode, Multi Motion Capture, 4 AA Batteries.


purchase the highest quality Fujifilm FinePix HS10 10 MP CMOS Digital Camera with 30x Wide Angle Optical Zoom and 3 Inch LCD most economical affordable stories

purchase the highest quality Fujifilm FinePix HS10 10 MP CMOS Digital Camera with 30x Wide Angle Optical Zoom and 3 Inch LCD most economical affordable stories




CUSTOMER REVIEW




249 of 257 people found the following review helpful:
4.0 out of 5 stars I'm really impressed with the new HS 10., April 8, 2010
This review is from: Fujifilm FinePix HS10 10 MP CMOS Digital Camera with 30x Wide Angle Optical Zoom and 3 Inch LCD (Electronics)
I've been waiting for this camera ever since I found out about it a month ago and flew down to the camera shop as soon as they told me it had arrived. I had read all the specs and seen the pics of the camera, and wanted to find out if it was all style and no substance, or if there really was a heart inside the beast. The shop owners opened the box for me to inspect, attached the screen protector, strap and lens cap string, and I took it for a spin before I even left the shop.

Before I say anything more, I'd better let you know my digital camera background. I've been using them ever since they first came out about 10 years ago. Sony DSC 30, Kyocera SL300 (world's first 3.3 fps limited only by size of memory card), Nikon S4, Canon 350D, Nikon s10, Nikon P90, Pentax k x. In addition, I have always used mobile phones with cameras xcute (world's first 3 mpxl mobile phone camera), SE k810, k850, Motorola ZN5, Samsung Innov8, SE Satio. So i've used a wide range of digital cameras.

Initial feeling:

1. Camera felt lighter than I expected, even with the 4 AA batteries in place.

2. Solid plastic, yet at the same time a little hollow.

3. Great grip right side hand grip is deep and rubberised for gripping.

4. Thankfully the lens cap has a string attaching it to the shoulder strap no chance of losing it or wondering where to put the cap when you take it off.

5. Lots of buttons at the back. Going to have to refer to the manual quite a bit.

6. The "chrome" ring on the bottom right feels a bit cheap. Though I guess use of plastic helps reduce the weight.

7. It's amazing how friendly store people can be once you buy something from them. I was dripping sweat hot day, so they gave me a cup of water :)

8. The screen is beautiful. I can't say it enough. It's very clear and bright, even with screen protector on.

9. The lens has an INCREDIBLE zoom range 24mm to 720mm (35mm format) and feels very smooth when you manually zoom.

10. Zooming ring has good grip, but the pattern isn't attractive.

11. Shop owner told me the lens is 58mm diameter that's good because I can use my IR and UV filters.

12. Electronic view finder is ok, but I find for "bridge" cameras they tend to be small in size. Only the dslr's have eyepieces which are a good size which is comfortable for your eye. Ignoring the size, the EVF quality is good, and you may have read about the sensor next to it, which activates the EVF when you bring your eye to it. So the 3 inch LCD screen turns off and the EVF turns on when you bring your eye to the EVF.


What about the photos?

13. Really good. I've taken about 100 photos so far, mostly at night. You have to be quite steady, even with the shake reduction function on (there are 4 options for shake reduction!!!), especially at the maximum zoom. But if you are, then the photo is very very good and sharp. Not quite as sharp as the Pentax k x, which is known for it's low light performance, but it's pretty damn good. It's certainly good enough for me. Colours seem accurate and bright. Focusing in good light was pretty fast. Focusing in low level light was slower. In poor light it might even hunt for 2 4 seconds and flash a focusing light. It takes about 1 to 3 seconds to save a photo, so it's not high speed unless you use that function.

14. The focusing is active. That is on auto, it will focus on faces, and even if those people are moving around, you can see the focus square remain glued to their face. My friends had to move side to side pretty fast for the HS 10 to lose the lock.




There are so many fancy functions on this camera that I have really only just scratched the surface of what this baby can do. But I'm very glad to say there is substance in the HS 10. If you are in the market for a bridge camera, the HS 10 should definitely be on your shopping list.


Added 15th April 2010.



Despite the overcast and rainy conditions which plague me whereever I go, I've taken another 120 odd photos during the periods of "only" cloudiness and intermittant sunshine.


15. The photos are 24mm and at 720mm have differing sharpness. Colour is good for both though.

At 24mm, you can see the whole photo, but you quickly see grainy outlines when you try to zoom in.

At 720mm, the photo remains surprisingly sharp when you enlarge or zoom in on the photo. Not quite the same sharpness as my Pentax k x, but much better than I expected.

16. I've always had high zoom cameras and each time I buy up, I get surprised by how much closer I can get to a subject. This time though, I noticed something new. Usually, if I take a photo at the widest angle and then one at max zoom, you can see how much closer you can zoom in because you can usually see the surroundings around the object to compare with.

This time however, you can zoom in on something that looks like a little dot in the 24mm photo and it's so close that you literally can't tell it's a zoomed up photo because it looks like a totally different photo.

eg: I was on an overhead walkway and took a 24mm photo of the road. A traffic light was about 400 metres ahead. I zoomed in and I got a clear photo of the back of 2 cars and the licence plates. You'd think I had been standing just 5 metres away with a normal camera it was so good.

In another example, I took a 24mm pic of an outside wall of a very colourful shopping centre. It's about 6 storeys high, so ground floor shop windows look like dots. When I zoomed to 720mm through the window, I got a very clear photo of the inside of the shop, with no reference to the outside of the building wall at all.

This zoom is POWERFUL.

I have no idea what the next generation of zoom lenses will allow us to do when they go to, say 850mm, 1000mm plus!


17. f stops seems pretty good.I can take close ups of flowers and have both foreground and background nicely out of focus.

18. Do keep a steady hand. Brace yourself against a pole or solid object if you can. It really helps in taking a sharp photo. It has good image stabilisation, but it's not a miracle worker.

Thanks again all for reading :)


Update 1st May 2010



19. I've taken a few more photos and can say the following. The daytime photos are good. Not quite as good as my Pentax kx, but good. Sharpness, colour, detail are all more than acceptable. The lens is great for portraits, and the zoom speaks for itself. The tiltable screen makes the camera much more versatile than a fixed screen camera too.

20. There are two areas that I find the camera disappointing.

The first is the time needed to save each photo 2 to 3 seconds. It's pretty slow. In comparison, my Pentax kx is just take the photo and instant save. Granted, most non dslr cameras are also non instant picture saving, but it seems even slower than my Nikon s10 and Kyocera sl300r, or even my Motorola ZN5 mobile phone.

The second is photo viewing software. Firstly, it's not so easy to view multiple photos because it enlarges the picture you have the cursor on, so it covers the photos next to it. Secondly, as has already be noted by some disappointed reviewers, deleting a photo takes you right back to the end. If you've got hundreds or thousands of photos, that's a real irritant. It's true that holding down a direction on the chrome ring will very very quickly flick through the photos to get you back to where you were, but it's a real hassle.

At least on the other hand, when you connect to the computer, there is only 1 folder for the photos, unlike my nikons, which have numerous folders "100dscn", 200dscn" etc.

21. Finally, I've taken a few videos and I've found the HD vids all look smooth on the camera LCD, but very jerky, kind of frame by frame, when i play on my computer. I don't have this problem if I record in 640 x 480 (320?) format though. It's probably my computer being old, but I wonder if anyone else has this problem?

Thanks again for reading :)





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